What is variable print?
Variable print is personalised "print for one" using information that is unique to each individual recipient. Variable print uses an individual's name and personal information to create unique, individualised text within each document. Variable print also allows photos and graphics to be unique for each document.

Increased Response
Research studies have shown us that when businesses utilise full-color variable print for mailings, customers tend to respond more rapidly. Overall response rates may increase by as much as five times compared to standard mailings.

Variable print can work for almost any document including direct mail pieces, brochures, proposals, reports, newsletters, catalogues. Just about any document can be as individual as each of your customers.